# userstory.blog ## Docs - [Lovable](https://userstory.blog/ai/lovable.md) - [Customer segmentation](https://userstory.blog/analytics/customer-segmentation.md): Using data to group your users by behaviour, so you can understand and serve them differently - [Data analytics tools](https://userstory.blog/analytics/data-analytics-tools.md): The broader data stack that sits behind product analytics - warehouses, BI tools, and the infrastructure PMs need to understand - [Funnel analysis](https://userstory.blog/analytics/funnel-analysis.md): Tracking how users move through a sequence of steps - and finding where they drop off - [HEART framework](https://userstory.blog/analytics/heart.md): Google's framework for measuring user experience at scale - happiness, engagement, adoption, retention, and task success - [Heatmaps](https://userstory.blog/analytics/heatmaps.md): Visualising where users click, move, and scroll - a fast way to see what's working and what's being ignored - [North Star framework](https://userstory.blog/analytics/north-star-framework.md): One metric that captures the value your product delivers - and a set of inputs that explain how to move it - [One Metric That Matters](https://userstory.blog/analytics/one-metric-that-matters.md): Why focusing on a single metric at a time produces better results than tracking everything at once - [Pirate (AARRR) metrics](https://userstory.blog/analytics/pirate-metrics.md): Dave McClure's five-stage framework for measuring how your product acquires, activates, and retains customers - [Product analytics tools](https://userstory.blog/analytics/product-analytics-tools.md): The main tools for understanding how users behave in your product - and how to choose between them - [Turning data into insights](https://userstory.blog/analytics/turning-data-into-insights.md): Data tells you what happened. Insight tells you what to do about it. The gap between them is where most teams get stuck - [Market Research](https://userstory.blog/business-and-strategy/market-research.md): Understanding the market you're operating in - who's in it, what they need, and how the competitive landscape is shaped - [PESTLE](https://userstory.blog/business-and-strategy/pestle.md): A framework for scanning the external environment - Political, Economic, Sociological, Technological, Legal, Environmental - [Startups](https://userstory.blog/business-and-strategy/startups.md): What makes startups different from established companies - and what that means for how product work gets done - [Strategy](https://userstory.blog/business-and-strategy/strategy.md): What strategy actually is, why most product strategies aren't strategies, and how to tell the difference - [SWOT](https://userstory.blog/business-and-strategy/swot.md): Strengths, Weaknesses, Opportunities, Threats - a classic framework that's only as useful as the honesty you bring to it - [TAM, SAM, SOM](https://userstory.blog/business-and-strategy/tam-sam-som.md): A framework for sizing your market - and why the numbers matter less than the thinking behind them - [VC](https://userstory.blog/business-and-strategy/vc.md): How venture capital works - and what it means for the product decisions at companies that take it - [Vision](https://userstory.blog/business-and-strategy/vision.md): The future you're trying to create - and why a good product vision is worth more than a detailed roadmap - [Design thinking](https://userstory.blog/discovery-toolkit/design-thinking.md): A human-centered approach to solving problems that puts empathy before solutions - [Double Diamond](https://userstory.blog/discovery-toolkit/double-diamond.md): A framework for making sure you solve the right problem before you solve it right - [Customer letter](https://userstory.blog/discovery-toolkit/framing/customer-letter.md): Writing a letter from your future customer to align your team before you build anything - [Opportunity assessment](https://userstory.blog/discovery-toolkit/framing/opportunity-assessment.md): A lightweight framework for framing a problem before you start solving it - [Startup canvas](https://userstory.blog/discovery-toolkit/framing/startup-canvas.md): A one-page framework for capturing your business model before you build anything - [Concierge test](https://userstory.blog/discovery-toolkit/ideation/concierge-test.md): Delivering your product manually before building it - to test whether anyone actually wants it - [Customer interviews](https://userstory.blog/discovery-toolkit/ideation/customer-interviews.md): How to run customer interviews the Teresa Torres way - and why most teams are doing them wrong - [Customer misbehavior](https://userstory.blog/discovery-toolkit/ideation/customer-misbehavior.md): What customers do with your product when you are not looking - and why it is your best source of ideas - [Hack days](https://userstory.blog/discovery-toolkit/ideation/hack-days.md): Structured time for teams to explore ideas outside the roadmap - and why the best ones do not end in a demo - [The Mom Test](https://userstory.blog/discovery-toolkit/ideation/mom-test.md): How to ask questions that give you real signal - not polite encouragement - [Surveys](https://userstory.blog/discovery-toolkit/ideation/surveys.md): When to use surveys in discovery - and how to avoid the traps that make them useless - [Jobs To Be Done](https://userstory.blog/discovery-toolkit/jobs-to-be-done.md): Understanding why customers really buy - and what job they are hiring your product to do - [Kano model](https://userstory.blog/discovery-toolkit/kano-model.md): A framework for understanding which features delight customers and which ones just need to work - [Opportunity score](https://userstory.blog/discovery-toolkit/opportunity-score.md): A formula for prioritising which customer needs are most worth solving - [Customer discovery program](https://userstory.blog/discovery-toolkit/planning/customer-discovery-program.md): Building a structured system for continuous access to the right customers - [Story map](https://userstory.blog/discovery-toolkit/planning/story-map.md): A visual planning technique that keeps the user journey at the centre of your product decisions - [Feasibility prototyping](https://userstory.blog/discovery-toolkit/prototyping/feasibility-prototyping.md): Building just enough to answer whether something can be built at all - [HiFi vs LowFi prototyping](https://userstory.blog/discovery-toolkit/prototyping/hifi-vs-lowfi-prototyping.md): Choosing the right fidelity for what you are trying to learn - [Hybrid prototyping](https://userstory.blog/discovery-toolkit/prototyping/hybrid-prototyping.md): Combining real product components with mocked elements to test ideas faster - [Live data prototyping](https://userstory.blog/discovery-toolkit/prototyping/live-data-prototyping.md): Testing with real data to get reactions that static mockups cannot produce - [User simulation](https://userstory.blog/discovery-toolkit/prototyping/user-simulation.md): Stepping into your customer's shoes to find what research alone cannot - [Business viability testing](https://userstory.blog/discovery-toolkit/testing/business-viability-testing.md): Testing whether your solution is good for the business - not just for the customer - [Feasibility testing](https://userstory.blog/discovery-toolkit/testing/feasibility-testing.md): Testing whether your solution can actually be built before you commit to building it - [Usability testing](https://userstory.blog/discovery-toolkit/testing/usability-testing.md): Testing whether users can actually use what you built - before it is too late to change it - [Value testing](https://userstory.blog/discovery-toolkit/testing/value-testing.md): Testing whether your solution actually solves the problem before you build the whole thing - [User journey mapping](https://userstory.blog/discovery-toolkit/user-journey-mapping.md): Visualising the full customer experience to find where things break down - [User persona](https://userstory.blog/discovery-toolkit/user-persona.md): A research-based profile of your target user - useful when grounded in data, dangerous when made up - [Agile](https://userstory.blog/execution/agile.md): The principles behind iterative software development - and why most teams are doing it wrong - [DevOps](https://userstory.blog/execution/devops.md): Breaking down the wall between development and operations to ship faster and more reliably - [Dual-Track Agile](https://userstory.blog/execution/dual-track-agile.md): Running discovery and delivery in parallel so you're always building things worth building - [Kanban](https://userstory.blog/execution/kanban.md): A flow-based way of working that limits work in progress and makes bottlenecks visible - [Lean](https://userstory.blog/execution/lean.md): Eliminating waste and maximising flow - the manufacturing philosophy that reshaped how software teams work - [Now-Next-Later](https://userstory.blog/execution/now-next-later.md): A roadmap format that matches your level of confidence to your level of commitment - [OKRs](https://userstory.blog/execution/okrs.md): Objectives and Key Results - a goal-setting framework that works when used as a thinking tool, not a reporting ritual - [Outcome vs Output](https://userstory.blog/execution/outcome-vs-output.md): The most important distinction in modern product thinking - and why most teams still get it wrong - [Product Operations](https://userstory.blog/execution/product-operations.md): The discipline that keeps product teams running well - and why it matters more as you scale - [Project Management](https://userstory.blog/execution/project-management.md): Delivering defined scope on time and budget - and knowing when that's the right tool for the job - [Release Management](https://userstory.blog/execution/release-management.md): Getting changes into production reliably - and making sure the right people know when you do - [Roadmaps](https://userstory.blog/execution/roadmaps.md): A communication tool for where the product is going - not a delivery commitment - [Scrum](https://userstory.blog/execution/scrum.md): The most widely used agile framework - what it is, how it works, and where it breaks down - [Scrumban](https://userstory.blog/execution/scrumban.md): The pragmatic hybrid that most mature product teams quietly end up using - [Stakeholder Management](https://userstory.blog/execution/stakeholder-management.md): Building the relationships and trust that let you do good product work without constant interference - [A/B Testing](https://userstory.blog/experimentation/a-b-testing.md): Running controlled experiments to make product decisions with evidence, not opinion - [Digital Twins](https://userstory.blog/experimentation/digital-twins.md): Virtual replicas of real-world systems that let you simulate, test, and predict without touching the real thing - [High-Fidelity Prototypes](https://userstory.blog/experimentation/high-fidelity-prototypes.md): When to invest in a polished, interactive prototype - and how to get the most out of one - [Low-Fidelity Prototypes](https://userstory.blog/experimentation/low-fidelity-prototypes.md): Rough, fast, and intentionally unfinished - the fastest way to test an idea before you fall in love with it - [Multivariate Testing](https://userstory.blog/experimentation/multivariate-testing.md): Testing multiple variables at once to find the best combination - and when it's worth the extra complexity - [MVP Prototypes](https://userstory.blog/experimentation/mvp-prototypes.md): The minimum you need to build to find out if you're building the right thing - [Pretotyping](https://userstory.blog/experimentation/pretotyping.md): How to validate that you are building the right thing before you build it right - [Spikes](https://userstory.blog/experimentation/spikes.md): Time-boxed research tasks that reduce uncertainty before you commit to building - [Customer engagement](https://userstory.blog/marketing-and-growth/go-to-market-strategy/customer-engagement.md): Keeping customers actively using and finding value in your product - long after the initial sale - [Launch plan](https://userstory.blog/marketing-and-growth/go-to-market-strategy/launch-plan.md): How to coordinate a product launch so the right people know, the right message lands, and nothing falls through the cracks - [Marketing channels](https://userstory.blog/marketing-and-growth/go-to-market-strategy/marketing-channels.md): The main ways to reach your audience - and how to choose the ones worth investing in - [Positioning and value proposition](https://userstory.blog/marketing-and-growth/go-to-market-strategy/positioning-and-value-proposition.md): Defining what your product is, who it's for, and why it beats the alternative - in a way your customers actually believe - [Pricing strategy](https://userstory.blog/marketing-and-growth/go-to-market-strategy/pricing-strategy.md): The strategic decisions behind how you price - not just what model to use, but what pricing is supposed to achieve - [Segmentation](https://userstory.blog/marketing-and-growth/go-to-market-strategy/segmentation.md): Dividing your market into meaningful groups so you can focus on the customers most likely to succeed with your product - [Pricing Models](https://userstory.blog/marketing-and-growth/pricing-models.md): The main ways to charge for software products - and the trade-offs each one makes - [Pricing Research](https://userstory.blog/marketing-and-growth/pricing-research.md): How to find out what customers will actually pay - before you set a price you'll regret - [Product-led Growth (PLG)](https://userstory.blog/marketing-and-growth/product-led-growth.md): Using the product itself as the primary driver of acquisition, conversion, and expansion - [Marketing vs Growth](https://userstory.blog/marketing-and-growth/product-marketing-vs-product-growth.md): Two disciplines that often get conflated - and why the distinction matters for how you structure your team - [Building Alignment](https://userstory.blog/people/building-alignment.md): Getting people pointing in the same direction - without endless meetings or false consensus - [Coaching](https://userstory.blog/people/coaching.md): Helping people find their own answers - and why that's more effective than telling them what to do - [Culture](https://userstory.blog/people/culture.md): What culture actually is, how it forms, and why you can't fix it with a values poster - [Delegation](https://userstory.blog/people/delegation.md): Giving work to others effectively - and why doing it well is harder than it looks - [Goals](https://userstory.blog/people/goals.md): Setting goals that actually change behaviour - for yourself and the people you work with - [Hiring](https://userstory.blog/people/hiring.md): Getting hiring right is one of the highest-leverage things a product leader does - and one of the easiest to get wrong - [Internal Communication](https://userstory.blog/people/internal-communication.md): How information flows inside a team and organisation - and why getting it right is underrated as a product skill - [Leadership](https://userstory.blog/people/leadership.md): What leadership actually requires - and how it differs from management - [Leading With Context](https://userstory.blog/people/leading-with-context.md): Giving your team the why behind decisions so they can make better ones themselves - [Management](https://userstory.blog/people/management.md): The craft of helping people do their best work - and what it actually takes to do it well - [Mentoring](https://userstory.blog/people/mentoring.md): Sharing experience to help someone else navigate their path faster than you navigated yours - [Psychological Safety](https://userstory.blog/people/psychological-safety.md): The belief that you won't be punished for speaking up - and why it's the single strongest predictor of team performance - [Storytelling](https://userstory.blog/people/storytelling.md): Why the best product communicators think in narratives - and how to build that skill - [Team Topologies](https://userstory.blog/people/team-topologies.md): A framework for organising engineering and product teams to optimise for flow and reduce cognitive load - [Trust](https://userstory.blog/people/trust.md): The foundation of every effective team - how it's built, how it's lost, and why it's worth protecting - [B2B Product Discovery](https://userstory.blog/product-discovery/b2b-product-disco.md): Why discovery in B2B is harder - and how to do it anyway - [Continuous discovery](https://userstory.blog/product-discovery/continuous-discovery.md): Why discovery is not a phase - and how to make it a habit your team actually keeps - [Initial product discovery](https://userstory.blog/product-discovery/initial-product-discovery.md): Introduction to initial product discovery - [Opportunity-Solution Tree](https://userstory.blog/product-discovery/opportunity-solution-tree.md): A visual framework for connecting your desired outcome to the opportunities and solutions worth pursuing - [Product Requirements Document (PRD)](https://userstory.blog/product-discovery/product-requirements-document.md): What is PRD and how to write one - [Product Trio](https://userstory.blog/product-discovery/product-trio.md): Why the best product decisions happen when product, design, and engineering discover together - [What is Product Discovery?](https://userstory.blog/product-discovery/what-is-product-discovery.md): Introduction to Product Discovery ## OpenAPI Specs - [openapi](https://userstory.blog/api-reference/openapi.json)