Index

Product Management

Product Discovery

Initial Product Discovery
  • What is Initial Product Discovery?
  • Product Requirements Document
Continuous Discovery
  • What is Continuous Discovery?
  • Opportunity-Solution Tree
  • Product Trio
  • B2B Product Disco
Discovery Steps
  1. Framing
    • Opportunity Assessment
    • Customer Letter
    • Startup Canvas
  2. Planning
    • Story Map
    • Customer Discovery Program
  3. Ideation
    • Customer Interviews
    • Concierge Test
    • Customer Misbehavior
    • Hack Days
    • Surveys
  4. Prototyping
    • Feasibility
    • User Simulation
    • Live-Data
    • Hybrid
    • HiFi vs LowFi
  5. Testing
    • Usability
    • Value
    • Feasibility
      • Spikes
      • Digital Twins
      • All
    • Business Viability
Techniques
  • Jobs To Be Done (JTBD)
  • User Journey Mapping
  • User Persona
  • Opportunity Score
  • Design Thinking
  • Double Diamond
  • Kano Model
  • UX

People

Team
  • Team Roles
  • Team Topologies
  • Team Culture
    • Psychological Safety
    • Trust
Individuals
  • Hiring
  • Onboarding
  • Individual Growth
  • 1:1s
Leadership
  • Goals
  • Internal Communication
  • Building Alignment
    • Buy-in
    • Conflict Resolution
    • Negotiation
  • Inspiring
  • Storytelling
Management
  • Coaching
  • Mentoring
  • Delegating

Processes

Delivery Methodologies
  • Agile
    • Scrum
    • Dual Track Agile
    • User Story Writing
  • Waterfall
  • Lean
    • Kanban
  • DevOps
Product Operations
  • Product Development Life Cycle (PDLC)
  • Reincarnated PMO
  • Two-in-a-box Model
  • Delegated Product Leader Model
  • Force Multiplier Model
Project Management
  • Stakeholder Management
  • Prioritization
  • Decision Making
  • Release Management
  • Risk Management
Experimentation
  • Hypothesis Formulation
    • User Story Mapping
    • XYZ Hypothesis
  • Market Engagement
  • Experimentation In Production
    • A/B Testing
    • Multivariate Testing
    • All
  • MVP Prototypes
Vision vs Strategy vs Goals vs Roadmaps
  • Vision
  • Strategy
    • Strategy Principles
      • Focus
      • Insights
      • Transparency
      • Initiatives / Bets
    • Strategy Models
      • Product Strategy Canvas
      • SWOT
      • PESTLE
      • Porter’s Five Forces
      • Ansoff Matrix
      • TAM / SAM / TOM
    • Strategy Discovery
      • Value Proposition
      • Market Research
  • Goals
    • OKRs
      • OKRs vs KPIs
    • Outputs vs Outcomes
    • Types Of Outcomes
      • Business Outcome
      • Product Outcome
      • Customer Outcome
      • Desired Outcome
  • Roadmaps
    • Now-Next-Later
    • Agency vs Product-led
Business Models
  • Business Model Canvas
  • Startup Canvas
  • Lean Canvas
  • Startup vs Scaleup vs Corpo
  • Venture Capital Funding

Product Growth

  • Product Led Growth (PLG)
AARRR Funnel (aka Pirate Metrics)
  • Activation
    • AHA moment
    • Bowling Alley Framework
    • Time To Value
  • Acquisition
  • Retention
  • Revenue
  • Referrals
Pricing Models
  • Pricing Strategies
    • Cost-plus
    • Penetration
    • Competitive
    • Dynamic
    • Price Discrimination
    • Premium
    • Usage-based
    • Subscription-based
    • Value-based
  • Pricing Tactics
    • Down-selling
    • Up-selling
    • Cross-selling
    • Bundling
    • Price Anchoring
    • Price Skimming
    • Demo
    • Fremium
    • Free Trial
    • Reverse Trial
  • Pricing Research
    • Van Westendorp Survey
    • Conjoint Analysis

Product Marketing

  • Product Marketing vs Product Growth
Go-To-Market Strategy
  • Segmentation
  • Positioning and Value Proposition
  • Pricing Strategy
  • Marketing Channels
  • Customer Engagement
  • Launch Plan

Product Metrics

  • Turning Data Into Insights
Frameworks
  • North-Star Framework
  • One Metric That Matters
  • AARRR
  • HEART
Techniques
  • Customer Segmentation
  • Funnel Analysis
  • Heatmaps
  • Product Analytics Tools
  • Data Analytics Tools